RE: SPOTIFY MOBILE
Redesign of Spotify for iOS
I decided to take on Spotify mobile for my next UI session. From the beginning I wanted to make it as clean as possible, using as few fancy gradients and drop-shadows as I could manage. I also wanted to simplify certain aspects, such as how you share and queue songs. I've noticed that very few people are aware of the current "swipe right to reveal more options" gesture. Hence, my solution was partly to offer tooltips (the little pop-ups over the icons) and partly to use the more intuitive use case of dragging and dropping. The idea here is that the green "subnav" area would expand when a song is dragged to the queue or share icons, to offer either a list of currently queued songs or a variety of share options. I've included close-ups to the right, to show the subtle patterns used throughout the design, taking advantage of that gorgeous Retina Display.
RE: SPOTIFY PARTY MODE
Spotify client for iPad
As of yet, there is no Spotify client designed specifically for the iPad (or any tablet, for that matter). I've noticed a lot of buzz in the forums and community around Spotify - There seems to be high demand for such an app. The way I see the iPad for music is as the centerpiece at your party. If you're out and about you're using your smartphone for music, if you're at home you're using your PC, but when you have people over you need something simpler. Something designed specifically for the social setting. Enter Spotify Party Mode! The idea behind this mode is that it makes it easier for party-goers to search for and queue music using the touch interface, as well as hiding superfluous functions for the intended setting. It features a black and green color scheme to blend in at any party, visualizations to draw attention to itself, as well as an intuitive drag-and-drop interface for search & queue.
RE: SPOTIFY
Experiments in UI design
Spotify has had more or less the same user interface from the beginning, with changes and additions made over time as it has grown in leaps and bounds. The same is true for the mobile app. A glaring omission is also the fact that there's no tablet-specific design, either. I felt the time was ripe to give Spotify a cross-platform overhaul. So from the very start I set out to make a single design, one that was smarter than its predecessor, but most importantly one that would translate seamlessly from desktops, to tablets, and smartphones. This would not only make it easier for users to identify the application, regardless of platform, thereby further consolidating the Spotify brand, it would also greatly reduce the time it takes for a user to become comfortable with the UI. If you already know where all the buttons are, you don't even have to think when moving between devices.
An important consideration was also to save screen real-estate. Currently Spotify's UI features a left pane for navigation, playlists etc. as well as a right pane for social networking and friends. My idea was to merge the two into one tabbed pane wherein both are contained. See below for a couple more screen shots, and rest assured there is plenty more where these came from! Also, Spotify - if you're listening, please give me a job! :)
COOP NORDIC
Art Direction / Strategy
March 2011
The assignment was to improve upon the communication strategy of a struggling brand. Including PR, advertisements, consumer insights, strategic planning and positioning. I worked in a group with another strategist and a copywriter.
First, we conducted a couple consumer insight surveys to gauge consumer behavior concerning grocery shopping. The key insight was the relationship between expenditure, risk, and engagement and how they affect the amount of planning (time) that is considered necessary to justify said expenditure. That insight lead us to the conclusion that the more a consumer spends during each trip to the grocery store the higher the perceived risk and the allocated involvement is. What this all means is that it's important for high expenditure consumers of groceries to plan each visit to the store. And what that means is that if a grocery store offered it's customers a sleek, highly automated and efficient planning service, they might be able to gain significant market share. The planning service would include full purchase history, intelligent shopping lists, and easy overview of points earned.
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ERIC AMARILLO
Code Monkey / Graphic Design
July 2011
Eric Amarillo approached my agency, Eat Old Glue, with a need for a quick and sexy website. Naturally, we obliged. Design by Christos Eteoglou, code by me.
Back to top | Christos Eteoglou | Eric Amarillo
PHOTOGRAPHY BY VERONIKA
Code Monkey / Graphic Design
May 2011
Designed and coded a website for my girlfriend's beautiful photography. I wanted to make sure as much of the screen as possible was taken up by each photo, so I wrote a script to dynamically change the background image when each link is clicked, as well as a seperate script to make sure the images are positioned correctly regardless of screen real-estate. Still making some final adjustments and need to get her a domain, so check out her blog, Blindfolded, in the mean time.
Back to top | Veronika's blog
DAF PRODUCTIONS
Code Monkey / Graphic Design
March 2011
Website for a music and events startup. The company is stalled in development, but I like where it's going, so I thought I'd include it here anyway!
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NORRLANDS GULD
Art Direction / Poster Design
June 2011
University assignment in which we worked with the agency responsible for Norrlands Guld's ongoing campaign. The goal was to create a poster campaign which strengthened the perceived quality of the brand and its beer. Worked in a team of 4 people, of which I was the creative lead.
The posters are a playful way to engage the consumers and to make them feel smart for solving the presented puzzles. Not only do they serve to strengthen the brand's sense of quality but they also invite consumers to spend more than the usual amount of time exposed to the ad, and to interact with it, thereby creating a significant bond with the brand.
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RIDICULOUS REPUTATION
Business Card Design
2010
My sister is a very talented clothing designer and seamstress. I designed her business cards as well as her old website, which unfortunately isn't live any more, since she is currently studying at university. I'm certain she will be needing a new website in the near future, so watch this space, as I will be sure to share it!
The business card was featured on the popular design blog Cruzine, link below.
Back to top | Cruzine feature
PERSONAL BUSINESS CARD
Business Card Design
2010
An albeit fairly old project, but I needed a business card for myself, and this, after many iterations, was the result. The logo/graphic on the front is meant to represent both the symbol for infinity, as well as a pair of abstract glasses, and the letters 'ee', of course.
The business card was featured on design blogs Creative Parade and Design Shack, links below.
Back to top | Creative Parade feature | Design Shack feature
VARIOUS LOGOS
2005 - Present
 1: Exhibition: Svenskvandrare |
 2: R.E.E.P. |
 3: Kung i Klassen |
 4: Chemex |
 5: B.E. Orthopaedic Consultancy |
 6: Barista Consultancy |
 7: WOLFIE |